Style

Meet Laetitia Breedt, Akina founder

Meet Laetitia Breedt, Akina founder

Wave line SVG.

When then-25-year-old Laetitia Breedt couldn’t find comfy and ethical swimwear, she made her own.

When then-25-year-old Laetitia Breedt couldn’t find comfy and ethical swimwear, she made her own.

Meet Laetitia Breedt, Akina founder
When then-25-year-old Laetitia Breedt couldn’t find comfy and ethical swimwear, she made her own. She founded her Cape Town studio, Akina, in 2016 and now employs a team of four.  
She and her team take pride in helping to reduce the environmental impact. The luxurious recycled fabric used in all the luxe swimwear and sleepwear is manufactured in Italy and each garment is hand-sewn in Cape Town. Read on for our interview with this earth-conscious entrepreneur.
When she completed our Aurora sustainability quiz, she scored 77.2 (out of 100 – which would be completely carbon neutral), one of our highest scores to date. This is how she does it.

Tell us about yourself

I'm a 29-year-old, small business owner, a creepily organised creative and minimalist. I'm passionate about design, sustainable projects and trying to add value wherever I go. Nice to meet you!

What does a day in your life look like?

On an average day, I walk, bike or Uber to my studio, which is near where I live. I own and run a sustainable online store. We manufacture swimwear and clothing from recycled, reclaimed or upcycled materials. You can read more about our sustainable practices here.

I'm no Greta Thunberg but I do try to do more with less. I try to be efficient with my time and resources by mapping out my day to avoid additional trips. I also reduce running water during showers and dishes, store leftover boiling water in a flask (thanks dad!), minimise waste (buy more organic, unpackaged goods), recycle, donate unwanted clothes and household items, and use green products at home like LED light bulbs.

I take my own reusable bags and cups everywhere, support local small businesses, and advocate sustainability. I try to be mindful about consumption of any and all resources. Everything can and deserves a second+ use.

What made you decide to start eating vegan?

I initially wanted to see if I could do it for a month. Now 4 years later, I still feel great, energised and love that there's a synergy between work and personal intentions to live a simple, good and considered life.

What is your easy go-to vegan meal?

A veggie bowl: quinoa, butternut, broccoli, cauliflower, tempeh, hummus (always), sprouts, kimchi and avocado. You’re welcome!

We know that you own an amazing sustainable company, Akina. What made you decide to start a sustainable business?

While working in a corporate environment, it really bothered me that no one mentioned or seemed to care where the clothes came from, who made them, and under what conditions. It was a total more-more-more environment and felt very toxic.

Since fashion is the third most polluting industry, I wanted to create a business that would create a good product, be good to the people that worked there, and consider all resources in the process.

What do you find the most challenging about living sustainably?

Well, it’s frustrating when I need to buy something essential and there isn’t a plastic-free or sustainable substitute. But for me, living sustainably means doing the best you can, even when no one is watching. Paying it forward if you will :)

What advice would you give someone looking to improve their sustainability?

It’s all about intention. Start slowly, introduce good practices and build on that. Start with efforts that have the biggest impact.

What’s your favourite sustainable place to shop?

Akina :) Ok kidding! I enjoy supporting local brands like Good Clothing, Sans, Nude foods, Nourished, Monstera goods, Shop Zero, and Faithfultonature.

What sustainable beauty products are your favourite?

Skoon, Deity, Lamelle, The Ordinary.

Other than Akina, what is your favourite sustainable clothing brand?

There. Are. So. Many. South African fashion retailers. Some of my local favourites are Liv+Light, Summah, GrayDawn, Selfi, Strangers Club, Betterhalf, Elio, Earthlingandmoon, and Float.

Worldwide, I also like Everlane, Jesse Kamn, Sezane, Reformation, Girlfriend Collective, Patagonia, and Yoli and Otis.

Visit Akina’s website to see the current collection. Each one is committed to their vision to use sustainable materials while embodying the goodness and individuality of the women who wear our garments. It’s all about locally-made swimwear and sleepwear for sassy women, that feels good to wear without compromising the earth.

Take our sustainability quiz and find out your score!

When then-25-year-old Laetitia Breedt couldn’t find comfy and ethical swimwear, she made her own. She founded her Cape Town studio, Akina, in 2016 and now employs a team of four.  
She and her team take pride in helping to reduce the environmental impact. The luxurious recycled fabric used in all the luxe swimwear and sleepwear is manufactured in Italy and each garment is hand-sewn in Cape Town. Read on for our interview with this earth-conscious entrepreneur.
When she completed our Aurora sustainability quiz, she scored 77.2 (out of 100 – which would be completely carbon neutral), one of our highest scores to date. This is how she does it.

Tell us about yourself

I'm a 29-year-old, small business owner, a creepily organised creative and minimalist. I'm passionate about design, sustainable projects and trying to add value wherever I go. Nice to meet you!

What does a day in your life look like?

On an average day, I walk, bike or Uber to my studio, which is near where I live. I own and run a sustainable online store. We manufacture swimwear and clothing from recycled, reclaimed or upcycled materials. You can read more about our sustainable practices here.

I'm no Greta Thunberg but I do try to do more with less. I try to be efficient with my time and resources by mapping out my day to avoid additional trips. I also reduce running water during showers and dishes, store leftover boiling water in a flask (thanks dad!), minimise waste (buy more organic, unpackaged goods), recycle, donate unwanted clothes and household items, and use green products at home like LED light bulbs.

I take my own reusable bags and cups everywhere, support local small businesses, and advocate sustainability. I try to be mindful about consumption of any and all resources. Everything can and deserves a second+ use.

What made you decide to start eating vegan?

I initially wanted to see if I could do it for a month. Now 4 years later, I still feel great, energised and love that there's a synergy between work and personal intentions to live a simple, good and considered life.

What is your easy go-to vegan meal?

A veggie bowl: quinoa, butternut, broccoli, cauliflower, tempeh, hummus (always), sprouts, kimchi and avocado. You’re welcome!

We know that you own an amazing sustainable company, Akina. What made you decide to start a sustainable business?

While working in a corporate environment, it really bothered me that no one mentioned or seemed to care where the clothes came from, who made them, and under what conditions. It was a total more-more-more environment and felt very toxic.

Since fashion is the third most polluting industry, I wanted to create a business that would create a good product, be good to the people that worked there, and consider all resources in the process.

What do you find the most challenging about living sustainably?

Well, it’s frustrating when I need to buy something essential and there isn’t a plastic-free or sustainable substitute. But for me, living sustainably means doing the best you can, even when no one is watching. Paying it forward if you will :)

What advice would you give someone looking to improve their sustainability?

It’s all about intention. Start slowly, introduce good practices and build on that. Start with efforts that have the biggest impact.

What’s your favourite sustainable place to shop?

Akina :) Ok kidding! I enjoy supporting local brands like Good Clothing, Sans, Nude foods, Nourished, Monstera goods, Shop Zero, and Faithfultonature.

What sustainable beauty products are your favourite?

Skoon, Deity, Lamelle, The Ordinary.

Other than Akina, what is your favourite sustainable clothing brand?

There. Are. So. Many. South African fashion retailers. Some of my local favourites are Liv+Light, Summah, GrayDawn, Selfi, Strangers Club, Betterhalf, Elio, Earthlingandmoon, and Float.

Worldwide, I also like Everlane, Jesse Kamn, Sezane, Reformation, Girlfriend Collective, Patagonia, and Yoli and Otis.

Visit Akina’s website to see the current collection. Each one is committed to their vision to use sustainable materials while embodying the goodness and individuality of the women who wear our garments. It’s all about locally-made swimwear and sleepwear for sassy women, that feels good to wear without compromising the earth.

Take our sustainability quiz and find out your score!

More like this

关于更多

No items found.